The 6 Useful AI Tools for Independent Financial Advisers in the UK

As technology evolves, so does the toolkit of Independent Financial Advisers (IFAs) in the UK. The year 2024 sees a range of AI tools designed to streamline operations, enrich client interactions, and foster growth at minimal cost. Here’s a rundown of the top six AI tools transforming the IFA client and practice operations.

1. Advanced AI Assistants: Microsoft CoPilot

Overview: Microsoft Copilot is an AI-powered chatbot that can help users of Microsoft Office Suite and Bing search. It can assist users in solving complex work tasks in one place, such as generating text, summarizing emails, organizing meetings, creating drafts, and much more.  You can learn more about Microsoft Copilot by watching this video.
Benefits: Copilot is integrated with Teams, Word, Outlook, PowerPoint, Excel, and other Microsoft 365 apps, making it easier for users to work more productively. It also provides enterprise-grade security, privacy, and compliance, ensuring that users’ data is safe and secure.
Cost: Various pricing plans are available, catering to different professional requirements.

2. AI Website Builder Tool: Webflow

Overview: Webflow is an AI-powered website builder that allows users to create custom websites without writing any code. It provides a visual canvas for users to design their website and generates clean, semantic code that’s ready to publish or hand to developers. 
Benefits: Webflow offers a flexible CMS, drag-and-drop functionality, and a component library of over 1000 components
Cost: Offers a free basic plan; more advanced features require a paid subscription.

3. Video Call Transcription Tool: Otter

Overview: is a voice-to-text transcription software that uses artificial intelligence and natural language processing to generate accurate and searchable transcripts that you can edit, highlight, comment on, and export. It is not perfect but very useful. 
Benefits: Facilitates accurate record-keeping and enhances meeting productivity. Imagine you’re in a meeting and you need to take notes. Instead of typing out the notes, you can use to record the conversation and transcribe it into text. 
Cost: Otter is free for some features and offers paid Edition for additional features.

4. Social Media Design Tool: Canva

Overview: Canva streamlines the creation of social media content. AI in Canva is a set of features that use artificial intelligence to enhance the design process and create stunning visuals. 
Benefits: Ensures brand consistency and saves time in content development.
Cost: Free for basic use, with a subscription-based Pro version for more advanced needs.

5. Email and Various Content Generator Tool: Rytr

Overview: Rytr is an AI writing tool that uses OpenAI’s GPT-3 technology to generate high-quality content for various applications such as emails, website copy, marketing materials, and blog posts.
Benefits: Rytr works by analyzing lots of text data from the web to learn language details. It can generate unique content for a variety of applications that is generally free from plagiarism.
Cost: It offers a free plan with limited features, as well as two paid plans: Premium and Teams 

6. Mental Health and Wellbeing AI App: Calm

Overview: Calm offers features for stress management and mindfulness, critical for maintaining mental sharpness. Calm is a popular meditation and sleep app that offers a wide range of tools to help users manage stress, anxiety, and sleep-related issues. The app provides guided meditations, breathing exercises, mindfulness exercises, calming soundscapes, and celebrity-narrated sleep stories
Benefits: Enhances focus and promotes overall wellbeing.
Cost: A limited free version is available, with full features under a paid subscription.


The vast array of AI tools available in 2024 presents firms with opportunities to benefit your client engagement and practice management. These tools, ranging from complimentary versions to various affordable subscription models, cater to a wide range of needs and budgets.

Adopting these technologies means staying ahead in a competitive field, ensuring high-quality client service and operational excellence.

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